intelliAd Blog

intelliAd Customer Journey Analysis – Marketers start the Christmas offensive too late

The Christmas season is the most important time of year for many companies: In many branches both sales as well as advertising spend experience a significant rise. In our most recent study you learn amongst other things: What are the various phases of Christmas trade and which ones are particularly profitable? When does Christmas shopping peak and when does the hype come to an end? What errors should marketers try to avoid in this period?

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Marion Weber

Marion Weber

Customer journey TV

TV Triggering – ensuring full online shopping baskets

TV and internet are the main advertising channels for many advertisers in the e-commerce sector. The sector spent a total of 1.4 billion Euros on TV advertising in 2014 – but the stimulus effect of TV has so far not been effectively tapped into in order to increase performance in the web. With our new solution, TV Triggering, advertisers can now match their online marketing intelligently to TV spots in real time. This provides optimal visibility, higher conversion rates and therefore fuller shopping baskets. Everything can be controlled transparently on one platform with intelliAd’s own technology solutions. intelliAd complements its entire tracking and optimisation toolkit with TV Triggering which, in this constellation, is unique in online marketing.

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Growing influence of mobile internet usage

Only 15% of decision makers for online marketing in Germany use cross-device tracking through which the surfing behaviour of users across different devices can be tracked. Almost three quarters of decision makers (71%) do not use it currently but wish to do so in the future. Only for 14% of those surveyed is the subject lower down on the priority list. These are the results of one of our current surveys in which 125 decision makers from the online marketing sector participated during May 2015.Read More

Marion Weber

Marion Weber

Beacons

Strong partnership: intelliAd and Beaconinside

intelliAd, the leading technology company in the 360° optimisation of all performance marketing activities and Beaconinside, a technology provider offering tailored iBeacon solutions have formed a strategic partnership. Companies can now seamlessly integrate the POS into the customer journey and target their customers with optimal, relevant content thanks to the intelligent merger of market-leading holistic tracking software and Beacon hardware. Software and hardware “made in Germany” guarantees data protection and data security. The top 3 branches of the Turkish retailer e-bebek will be immediately equipped with Beacons as part of the first joint project.

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