intelliAd, the leading technology company in the 360° optimisation of all performance marketing activities and Beaconinside, a technology provider offering tailored iBeacon solutions have formed a strategic partnership. Companies can now seamlessly integrate the POS into the customer journey and target their customers with optimal, relevant content thanks to the intelligent merger of market-leading holistic tracking software and Beacon hardware. Software and hardware “made in Germany” guarantees data protection and data security. The top 3 branches of the Turkish retailer e-bebek will be immediately equipped with Beacons as part of the first joint project.
A lively debate is currently taking place about the future of beacons, the little Bluetooth transmitters. Will beacons be around for the long-term in Germany or are they simply a fad? Our COO Mischa Rürup summarises the learning effects of the first beacon installations so that you can make sure that your future beacon campaigns will be successful.