Peak online spending coincides with prime TV time (8pm to 11pm). This has been shown by our current customer journey analysis which examined around 1.2 million online purchases from eleven sectors (including fashion, travel, electronics) between 1st April and 20th June 2015. Webshops not only register more traffic during prime time but also the best conversion rate and above-average order sizes. E-commerce therefore shares its peak revenue generating periods with TV prime time. The use of mobile end-devices such as smartphones and tablets is also disproportionately stronger during prime time. They account for around 40% of traffic and one quarter of all conversions.Read More
Mobile advertising is growing rapidly. However, according to a current Customer Journey Analysis by intelliAd only a fraction of purchases really take place via smartphone.
TV and internet are the main advertising channels for many advertisers in the e-commerce sector. The sector spent a total of 1.4 billion Euros on TV advertising in 2014 – but the stimulus effect of TV has so far not been effectively tapped into in order to increase performance in the web. With our new solution, TV Triggering, advertisers can now match their online marketing intelligently to TV spots in real time. This provides optimal visibility, higher conversion rates and therefore fuller shopping baskets. Everything can be controlled transparently on one platform with intelliAd’s own technology solutions. intelliAd complements its entire tracking and optimisation toolkit with TV Triggering which, in this constellation, is unique in online marketing.
A total of 13.3 billion Euros was spent by German companies in the first half of 2015 on advertising. But which channel makes what contribution to the buying decisions of customers? We are now offering advertisers the opportunity to use dynamic attribution modelling for optimal control of their advertising channels and measuring their success. Familiar static attribution models (e.g. the last click model) have merely evaluated the position of touchpoints within the customer journey. With Dynamic Attribution intelliAd has created self-learning modelling which relies on intelligent algorithms. This results in the best possible mapping of the actual advertising effect. Read More
Only 15% of decision makers for online marketing in Germany use cross-device tracking through which the surfing behaviour of users across different devices can be tracked. Almost three quarters of decision makers (71%) do not use it currently but wish to do so in the future. Only for 14% of those surveyed is the subject lower down on the priority list. These are the results of one of our current surveys in which 125 decision makers from the online marketing sector participated during May 2015.Read More
We are happy to present you the results of a current customer journey analysis. We analysed over one million online purchases made between 15th January and 15th April 2015 in a total of ten sectors and product areas.
The most important findings: Tablet computers in Germany are the devices for relaxed shopping on the couch. Sunday is therefore the most popular day for online shopping via iPads et al. in terms of revenue and conversion rate. However, users who make online purchases on a tablet need significantly longer than buyers who surf the internet using a desktop PC or smartphone. There are also large differences between individual sectors and products.