Facts about intelliAd
- Was founded in 2007 in Munich, Germany, as an independent technology provider
- Has a staff of over 30 employees
- Is an ASP solution, individually adaptable for online agencies
- Functions across different currencies and time zones
- Is used by more than 1,400 end customers and agencies
- Collaborates in research projects with Yale University and the Technical University of Munich
The Perfect Pairing of Practical Experience and Science
intelliAd Media GmbH was founded in February 2007 by Mischa Rürup and Tobias Kiessling both of whom studied information technology at the University of Karlsruhe, Germany, laying there the foundation stone of their present-day business. The idea of developing highly-efficient Bid Management software arose out of practical experience. Both founders came in the course of their consultative capacities in the fields of search engine marketing (SEM) to the recognition that complex algorithms were required to operate pay-per-click campaigns in an efficient manner. With the aid of their IT backgrounds and various collaborations – including work with the marketing faculty of Yale University – they have over recent years been able to develop the Bid Management algorithm, which is now at the very heart of the intelliAd platform, into one of the most powerful systems in the whole sector.
intelliAd has now developed into the leading software for the optimization of all online channels. It permits the evaluation of click and conversion chains across the different channels of display, e-mail, affiliates, social media and SEO and their direct use in the optimization of PPC campaigns. The aim of all this is to allow the marketing budget to be used in the most effective way possible. In addition, numerous features guarantee highly efficient Campaign Management – these include the automatic processing of product lists to PPC campaigns or automated search engine optimization.
Investors with Real Financial Clout
In April 2009, the venture capital firms IMPERA Total Return AG and Corporate Founders Fund bought into intelliAd. The three managing directors, also stakeholders, were joined in 2009 by Wolfhart Fröhlich.
Customized Solutions
intelliAd sees itself as an independent technology provider for agencies and direct clients. Agencies can use intelliAd technology to manage several thousand client accounts with an unlimited number of keywords. intelliAd encourages the active participation of agencies and direct clients in product development and implements their requirements in respect of usability and individualisation. In this way the product portfolio is continuously supplemented by new products arising out of practical experience.
intelliAd’s interfaces, e.g. to Google AdWords, Yahoo! Search Marketing, Facebook, Google Shopping, Webtrekk, etracker, Searchmetrics or Criteo, guarantee its multi-functional use.
Performance and Quality
With intelliAd, performance and quality go hand in hand. The enterprise is a Google AdWords Certified Partner. We place a great deal of emphasis on staff development. All staff are always completely up to speed with the very latest technological developments and participate regularly in training courses like, for example, those offered by Google. intelliAd also shares its knowledge with the clients in the form of whitepapers and specialist articles.
intelliAd meets all the requirements of the strict German data protection legislation. System availability is guaranteed by the use of different server locations in Germany.
References
Both direct customers, e.g. Air Berlin, Immonet, Neckermann, Medion and weg.de, and agencies, such as ad agents, pilot, Zieltraffic, plan.net, explido and One Advertising, use the software.
