Core Elements of the Training Are:
- Introduction to search engine marketing, e.g. Google AdWords
- Proper structuring of campaigns and ad groups
- Usage of the intelliAd Bid Management software
- Increase in PPC quality scores
- Professional optimization options and PPC tricks for advanced participants
The aim of the training is to become familiar with PPC campaigns when using a software-based Bid Management. We take into consideration that the knowledge of the participants may vary, and we look into individual processes of your company.
Special training for the Multichannel Tracking software and other tools of intelliAd are also possible.
