Successful online retail
Successful online retail
Target particularly valuable customers by mapping customer lifetime value (CLV). Data from intelliAd Tracking is enhanced by contribution margin and cleaned of cancellations. A complex algorithm forecasts both when and what amount a customer will buy using a self-learning process. The calculated CLV flows directly into the bidding optimisation via intelliAd Bid Management.
Make optimal use of your budget and determine the most lucrative channels and campaigns. Performance Forecasting supports you with your efficient budget planning. Play out various budget scenarios and, on this basis, determine the best action steps.
With the Product List Tool, you can automatically create SEA campaigns for Google AdWords complete with ad groups, ad texts and keywords directly from your product feed.
These campaigns are synchronised with your product feed every day. Should an advertised product no longer be available in the product list, the ad group to which it belongs will be paused. Price changes are also recognised by the Product List Tool and the advertisement’s text is amended accordingly. This method will result in a sustained performance improvement of your Bid Management.
Our Price Comparison Tool utilises the product feed to meet the requirements of every price search engine you wish to use. This also applies for online shops designed to reach an international audience. The product advertisements can be synchronised with the product offering several times each day. Online retailers can save themselves lots of time as a result and have better control for automatically pausing and reactivating products through numerous monitoring functions.
“The intelliAd suite gives us valuable insights into the buying behaviour of our customers. It enables us to optimise our marketing activities and demonstrably save money by appropriately configuring our Bid Management as well as implementing the pixel carrier.”
“intelliAd does not merely offer us a system with which we can measure the performance data of individual online marketing campaigns but also the chance to evaluate to evaluate this data individually together with the intelliAd team. This gives us a comprehensive view of the complete customer journey – tailored for our specific needs – and we are then able to direct our investments accordingly. This form of cooperation places us in a prime position to achieve excellent results.”