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Interfaces

Technology Partner Siegel

The partner program "Technology Partners" was launched to bundle the performance of individual cutting-edge technologies in one interface. Through interfaces in the areas of tracking, retargeting, SEO controlling, affiliate marketing and price comparison engines, a broad database can be reached which is used in the bid management for qualified regulations of the click prices. The partner network is continuously expanded, so that intelliAd customers can apply more technologies from one source. The "Technology Partner" seal indicates to customers and partners which interfaces are integrated in the intelliAd system.

Affiliate Marketing

affilinet Schnittstelle

affilinet is one of the leading providers among German affiliate networks in Europe. Online advertisers benefit from innovative solutions for performance-based online marketing and registered distributors from attractive income opportunities. affilinet provides network services and partner programs, performance-based media services and technical solutions for efficient online marketing. Approximately 2,000 affiliate programs and more than 500,000 publishers are registered with affilinet Europe-wide.

affilinet is intelliAd’s technology partner in the field of affiliate marketing. Through the common interface, intelliAd customers can import performance data such as clicks, CPC, conversions and revenue into the system. This raises the possibility to display performance of different advertising channels in one user interface and to discover and optimization potential synergies at a glance.

zanox Schnittstelle

zanox is the leading performance advertising network in Europe. Zanox group supports global enterprises of all sizes and industries in the efficient marketing of products and services on the Internet. zanox is available for customer support and industry expertise, technology and highest safety standards as well as quick and transparent payment of its partners.

zanox operates with intelliAd together as a technology partner in the field of affiliate marketing. On the zanox Interface, the marketing manager is able to transfer performance data of his affiliate-marketing campaigns such as clicks, conversions, CPCs or transactions into the intelliAd system in realtime. By comparing these data with other advertising channels in one surface, synergy effects can be detected and used.

Price Comparison Engines

Ciao! Schnittstelle

The shopping and price comparison site Ciao! has a community of several million members which critically tests and evaluates products and services for other consumers. With its combination of independent consumer tests with a price search engine which offers hundreds of online stores, Ciao! which was founded in Munich in 1999 – and which now belongs to Microsoft - is one of the biggest purchasing advisor on the Internet. Ciao! is available for free to more than 38 million visitors in the Western European core markets in local languages.

Ciao! works as a technology partner with intelliAd in the field of price search engines. This innovative interface between intelliAd and Ciao! makes it possible to deposit CSV product feeds in the intelliAd system. Advertisers can thus upload and manage products on Ciao. Thanks to the intelliAd Bid Management, promotional activities on Ciao! can be precisely and optimized for the product.

Shopping.com Schnittstelle

Shopping.com, a subsidiary of eBay Inc., is a leading international product and price comparison service. In addition to a consumer price search engine, consumers can find an extensive product catalog with millions of products from all industries on Shopping.com. Merchants can increase their reach using the Shopping.com Partner Network, which includes amongst others eBay.de, Preisvergleich.de, Kaufen.com and Testberichte.de. With Shopping.com, Publishers can integrate personal shopping content based on a broad portfolio tool on their websites and thus generate revenue.

Shopping.com is "intelliAd Technology Partner" in the field of price search engines. For customers, it is possible to store CSV product feeds in the intelliAd system, upload and manage the products on Shopping.com. Thanks to the technological cooperation advertisers can control and optimize the success of advertising campaigns on Shopping.com using the intelliAd Bid management.

Retargeting

Criteo Schnittstelle

Criteo helps e-commerce advertising clients expand their budgets beyond Search in twenty countries. The Criteo technology is one of the few technologies in the world that can deliver sustainable and large volumes even under the most stringent post-click-evaluation. Criteo provides a ready to use price-per-click model with comprehensive real-time bidding tools, keyword optimization and its own creative team.

Criteo is intellliAd Technology partner for retargeting. Through the Criteo interface, it is possible to import data from key performance retargeting campaigns such as clicks, impressions and costs in the intelliAd account. This enables customers to analyze the performance of their retargeting campaigns in comparison to other online marketing efforts within the conversion chain.

SEO Controlling

Searchmetrics Schnittstelle

Searchmetrics GmbH is a leading international provider of search analytics software for companies and online agencies. Founded in 2007 by computer science graduate Marcus Tober, Searchmetrics offers a search analytics software that helps websites and shop operators optimize the search engine ranking of their web content and to compare their data with the competition.

With the help of the technology partnership of intelliAd and Criteo, search engine data such as position and SEO-report data are imported from Searchmetrics into the intelliAd system via the API interface "Searchmetrics Connect". Thus, the existing PPC data can be enriched with SEO key figures such as search volume and competitive positions. The intelliAd bid management uses this extended data base for funded CPC regulations.

SEOlytics Schnittstelle

With their SEO controlling software, SEOlytics from Hamburg supplies a tool for optimizing websites for search engines. SEOlytics makes it possible to analyze the visibility of your website on the Internet to uncover opportunities for improvement and to use and learn from competitors to develop new strategies.

As intelliAd Technology Partner, SEOlytics provides position data, search volume, density and SEO competition positions through an interface. This allows an efficient SEO controlling for In-house SEOs and Marketing Managers in combination with the strengths of the intelliAd bid management to boost their advertising success.

Tracking

Schnittstelle econda

econda is specialist for High End Web Analytics solutions with clients from all fields of E-Commerce. The econda Monitor products allow advertisers fast realtime analyses to permanently increase revenues and reduce marketing costs.

econda is intelliAd’s tracking technology partner. Via the econda interface, conversion and click date can be transferred into the intelliAd system in realtime. These tracking data are exchanged without data losses between the two systems and are used for optimization methods in the bid management system.

etracker Schnittstelle

The etracker GmbH from Hamburg is a leading European provider of products and services to optimize websites and online marketing campaigns. In addition to the professional web analysis system "etracker Web Analytics" that allows a quantitative real-time analysis of visitor behavior, website operators can use "etracker Visitor Motion" to get clear insights into user behavior on the pages of their Web presence. With "Visitor Voice" and "Page Feedback" the shop owner learns more about who his visitors are and how they view their website. The product portfolio is rounded up by the "Campaign etracker Control". This tool allows in-depth analysis of online marketing campaigns and reveals interactions between the various promotional activities.

etracker is intelliAd’s technology partner in the field of tracking. Through the etracker interface, customers can read in click and conversion data into intelliAd system in real time. This allows the data transfer of tracking data with full compliance and no data loss between the two systems. These data can be used by the bid management for optimization measures.

newtention Schnittstelle

Founded in 1999, newtention is one of Europe's leading independent providers of digital marketing technologies today. The heart of the software is the newtention ad management suite and the retargeting NSEVEN MEMENTOO solution that can be aligned with specially developed versions of the users' needs. By combining on-site web analytics with external profiling information of users, newtention is a useful tool for marketing decision makers to evaluate customer interests and behavior more accurately.

The technological cooperation between intelliAd and newtention makes it possible to measure the impact of display views on the AdWords performance. These findings are directly incorporated into the bid management. The full view of the User Journey allows achieving an optimal budget distribution across all online advertising channels.

Webtrekk Schnittstelle

The Webtrekk Berlin GmbH is a leading high quality provider of web analytics with a focus on the topics of online marketing and conversion rate improvement. In the raw data technology, Webtrekk provides its customers with "Webtrekk Q3", as the first German supplier since 2008, calculations based on full raw data, also permit the retrospective calculations of arbitrary segments with no performance degradation.

Webtrekk is intelliAd’s technology partner in tracking. Customers who use the web analytics tool Webtrekk Q3 for their web analytics, can integrate information required by the bid management directly into the intelliAd system and thus increase the efficiency of the PPC campaigns. Onsite data from web analytics flow directly into the optimization of AdWords campaigns and make the work of intelliAd’s bid management more secure, accurate and efficient.

Other Interfaces

Besides official technology interfaces, intelliAd has API interfaces in the search engine market to Google AdWords, Yahoo! and Microsoft adCenter. In the field of price search engines, clients can use an interface to Google Shopping. Besides this, intelliAd has access to the Facebook Ads API to analyze advertising efforts in social media marketing.

Would You Also Like to Become an intelliAd Technology Partner?

You are interested in starting a technological partnership with intelliAd and becoming official intelliAd technology partner? Please don't hesitate to contact us at support(at)intelliad.com. We are looking forwart to working with you!