In-Depth Analyses of User Journeys and Cross-Channel Effects
Get to know your website visitors better by tracing their user journey: Which advertising media did the user click and when? How many clicks and days were in the conversion chain? How much time went by between the last click and the conversion and how much revenue was ultimately generated? You can also identify the most common chain patterns, as well as supportive keywords and channels (assists).
Multichannel Tracking supplies additional important information about the PPC, SEO, social media, price comparisons, display, direct traffic, newsletter and affiliate marketing channels: Information, for example, about the most common position of the advertising channels within the customer journey (start, middle, end) or each channel’s average sales, helps you make decisions regarding your budget.
Touchpoint Analysis
The intelliAd Touchpoint Analysis aims at getting more insights and details on the Customer Journey looking for regularly recurring patterns. The Touchpoint Analysis helps you analyze cross-channel effects better. The click paths are also displayed in an interactive chart. For each click pattern all relevant KPI such as costs, clicks, conversions or turnover are shown. In addition, find out e. g. What is the share of the identified click patterns within the whole customer journey (support level)? How often does this pattern start or end a customer journey?
Relevant Performance Indicators Up to the Keyword Level
Continuous success monitoring plays a decisive role, especially in performance marketing. With intelliAd you get a detailed analysis and the relevant KPIs (Key Performance Indicators) up to the keyword level: Onsite data, such as the bounce rate, visit duration and number of pages viewed per visit, deliver information about the success of the keywords that is just as important as the information provided by the quality factor and average position. You can also evaluate traditional key performance indicators like the click through rate (CTR), conversion rate (CR), conversions incl. freely definable conversion types, CPX (cost per order, cost per sale, cost per lead, etc.), margins, ROI and KUR. Once you define the weighting of the individual parts of the chain in intelliAd Tracking, you will also receive weighted KPI, such as weighted conversions and sales that reflect the actual marketing channel performance.
Personalized Reports in PDF, CSV, RTF or HTML format
Profit from a wide range of reporting options that meet any design, format and delivery requirement. You can use a practical modular system to individually design your reports to fit your corporate identity. The analyses can be prepared for each marketing channel and in a variety of formats, such as PDF, CSV, RTF and HTML. Agencies and clients with multiple Google AdWords accounts, in particular, can benefit from the option that allows the user to set times for reports to be automatically sent out and reduce the amount of time spent on campaign management.
