Direct Traffic

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Targeted Tracking of Direct Page Views

With intelliAd Tracking you can identify any data source that has generated clicks on your website. You can also measure the direct input of the URL or clicks from blogs and portray this information in the customer journey.

Tracking of the Type-In and Referrer Generated Direct Traffic

Whether clicks from saved bookmarks, RSS feeds, links from email programs or blogs – intelliAd Tracking precisely records where the user came from, even when the URL was typed directly in the browser. In addition to tracking where the user came from, the user’s next destination and actions, meaning which target page the user was directed to and which actions were undertaken (such as sale, download), are also tracked. This can also be done when the traffic source does not provide a referrer.

Direct Traffic within the Customer Journey

With intelliAd Multichannel Tracking you can analyze the role of direct traffic within the user journey and identify synergies with other channels like PPC, SEO, phone, social media, price comparisons, display, newsletter and affiliate marketing. You can then ideally optimize your marketing actions based on their importance and performance in individual areas.