Performance Measurement with intelliAd Newsletter Tracking

You can use intelliAd Multichannel Tracking to track both opening rates and the number of clicked links in the newsletter. You can also measure the user action on the target page resulting from each link: from filling out a contact form, downloading informational material to making a purchase.

It also conveys the generated shopping cart value or a fictitious conversion value of your own choosing. This allows you to link revenue to each link and each newsletter and to precisely measure the success of your emailing campaigns.

Cross-System Newsletter Optimization

Another advantage is found in the intelliAd Tracking system integration: You don’t need to log into various systems, such as a newsletter software program or web analysis tool, in order to verify the success rate. With intelliAd’s multi-functional tracking you can see all performance figures from your marketing campaigns at once.

The comprehensive intelliAd Tracking reporting functions allow for direct comparisons with other online marketing actions. Advertisers can determine the role of newsletter marketing in the customer journey, as well as the ideal point in time during the purchase decision process to send the newsletter. If the newsletter is found to be an important sales catalyst, you can adjust the budget and may be able to reduce Google AdWords costs if sales success had not been correctly linked to the right source.