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Optimization of All PPC Markets in Search Engine Advertising

Whether Google AdWords, Yahoo! Search Marketing, Microsoft adCenter or Baidu: intelliAd gives you all the search engines in a single system.

All Search Engines in One System

The intelliAd Multichannel Tracking imports all the performance data from the search engines in the PPC campaign. This connection is usually made through a direct API (application programming interface), so that the data synchronize daily. As a Google AdWords Certified Partner, intelliAd has access to the free Google AdWords API, so there are never any API costs for intelliAd customers, not even when you use other search engines like Yahoo! Search Marketing, Microsoft adCenter or Baidu.

Efficient Bid Management for Your PPC Campaigns

A decisive factor for success in search engine marketing is having the right bid management system for click prices. The intelliAd Bid Management system uses a very wide ranging and well-established database for its automatic bid decisions, which ensures a high degree of statistical relevance.

Key performance indicators, such as impressions, clicks, conversions, CPO, sales and profits, as well as the quality factor, first page CPC, position, bounce rate, time and number of pages visited per visit, are evaluated with every keyword. This allows for targeted campaign optimization in both the search and display network.

Using Cross-Channel Effects between PPC and SEO Efficiently

intelliAd is especially good at recognizing and intelligently using the synergies between SEO and PPC channels, as well as between price comparisons and PPC.

The PPC/SEO-Analyzer offers an innovative combination of data from your Google AdWords advertisements and natural searches (SEO) in a single interface. This tool can successfully recognize SEO searches and suggests these to be booked as PPC keywords. This allows you to increase conversions in the long run. You can reduce AdWords costs by using hybrid strategies in the bid management system and also create high visibility in the SERPs (Search Engine Result Pages).

Synergies between Price Comparisons and PPC

The Price Comparison Tool can also be used to expand the PCC keyword portfolio by identifying frequent, successful searches on price comparison websites. These “hidden champions” can open up new potential sales in search engine marketing.

Furthermore the Price Comparison Tool also increases the click price for product ads in Google AdWords that generate a lot of sales in price search engines but have a PPC CPC bid that has been too low so far.