Multiple tracking possibilities for all online channels including Facebook, Twitter etc.

Analyzing Social Media within the Customer Journey

This means intelliAd customers can now use the advantages of the Facebook API in combination with the Bid Management system. Using the Facebook Ads API represents an important milestone for a channel independent 360° optimization.

Inside Multichannel Optimization the tracking of social media channels like Facebook and Twitter is already possible and measurements such as clicks, conversions, costs and ROI of social media can be displayed alongside traditional channels such as phone, PPC, SEO, direct traffic, newsletter, display and affiliate marketing.

This way you can see the success of all marketing activities in one user interface and can allocate your marketing budget accordingly. By mapping the customer journey across multiple channels it becomes clear which support the acquisition of new customers and which directly lead to conversions. Internal analysis of intelliAd statistics have shown that Facebook stands at the beginning of a typical conversion chain and in most cases Google AdWords and direct traffic represent the last step before a purchase.

Bid Management for Facebook Campaigns

In the next weeks it will be possible to regulate click prices on Facebook with the intelliAd Bid Management system automatically. An elaborate interface for the administration of your Facebook campaigns will also be created so that only one system will be necessary to completely control and manage the campaign functions and ads on Facebook. The analysis of Facebook internal metrics like social reach, demographic groups and number of connections offers completely new perspectives for how efficient advertisements are in social media channels.