Strategic Groups

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Flexible Campaign Management Independent of Normal Campaign Structure by Means of Strategic Groups

With the aid of Strategic Groups from intelliAd, PPC campaigns can be managed and optimised without being dependent on the standard campaign structure. Individual keywords, ad groups or campaigns are grouped into thematically related clusters (e.g. long tail) and individually regulated by the intelliAd Bid Management system. Extended reporting options for the individual Strategic Groups support the process of campaign optimization.

Strategic Groups

Goal-oriented Bid Management Rules for Individual Keyword Clusters

Structuring your PPC account by individual cluster allows for the trans-campaign grouping of keywords, ad groups or special promotions. In this way, for example, in an online marketing campaign for winter tyres, all keywords for winter tyres can be assigned the “winter promotion” label even if the keywords are actually grouped in the individual campaigns by manufacturer name.

For this Strategic Group it is now possible in the intelliAd Bid Management system to define a specific bidding strategy such as, for example, conversion maximisation. This makes it possible to regulate CPC bids in a very target-oriented and efficient way. Label assignment for the different clusters is performed quickly and easily by bulk upload.

Comprehensive Trans-Campaign Reporting

Alongside standard reports on a campaign or ad group basis, it is now possible to create far-reaching analyses for individual keyword groups and thereby to identify connections between strategically related clusters. This makes it easier to manage campaigns and optimize their content.