Multichannel Tracking

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Planning advertising expenditures efficiently

With Multichannel Tracking you will finally know whether the marketing budget was distributed to the proper channels and therewith was used efficiently.

Through this module, marketing managers get to know the path of the customer in the network and thus create the basis for the optimal use of advertising budgets.

With Multichannel Tracking you can display clicks and impressions in the user journey across all media.
With Multichannel Tracking you can display clicks and impressions in the user journey across all media.

Multichannel Tracking enables the measurement of performance data such as clicks, impressions, conversions, revenue and ROI of all relevant online channels. In addition, intelliAd offers the opportunity to incorporate several offline channels into consideration. This data collection is the basis for budget decisions and it also provides the ideal conditions for successful bid management.

The 360 degree view captures the performance of the following channels in one system:

  • SEA
  • SEO
  • Direct traffic
  • Display
  • Retargeting
  • Price Comparison engines (fee-based extra tool)
  • TV (fee-based extra tool)
  • Phone (fee-based extra tool)
  • Affiliate marketing
  • Facebook
  • Newsletter

For advertisers, this means answers to questions such as:

  • What role is there for display advertising (banner advertising) in the purchase process?
  • How many advertising materials is a user in contact with before he converts?
  • What role do social media activities like Facebook play for conversions?
  • What influence does retargeting have?
  • What products are particularly in demand in price search engines?
  • On which channel and at what time are my TV spots the most successful?
  • Which advertising material has triggered an order call?
  • How can I avoid multiple payments for ad networks and affiliates? (For details, see cookie filter)
  • Does my newsletter trigger additional conversions?

Multichannel Tracking is also the basis for successful Attribution Models.