With the Multichannel Tracking you can display clicks and impressions in the user journey across all media.

Onsite and Offsite Tracking in One System

The intelliAd Multichannel Tracking analyzes and evaluates data from the online and offline world within the user journey. The user journey, which is the path of customers from first contact with advertising media until a conversion, can be mapped via certain channels including telephone, PPC, SEO, direct traffic, price engines, display, social media, newsletters and affiliate marketing. Both clicks and impressions are measured and displayed transparently. Information about the online experience (onsite) like bounce rate, number of visits, dwell time and the various user actions or types of conversions in the online space are recorded. In addition, all channels which led a user to the advertiser's website (offsite) are analyzed.

All Marketing Channels in One System, Online and Offline

The Multichannel Tracking shows you all the relevant performance data such as clicks, conversions, revenue and ROI for all click sources of your website. By that, your PPC campaigns with Google AdWords, Yahoo Search Marketing and Microsoft AdCenter are tracked. When using SEO tracking, you can evaluate for each search query which SEO position you had, to which landing page the user was directed and how high the transaction value was. For the telephone channel, you can see which keyword triggered the call and see call statistics such as time and duration. You can also have all your social media campaigns on Facebook at a glance: With our tracking parameters you can use any link that you use on Facebook and analyze and monitor the performance of your ads. With the channel direct traffic, clicks from RSS feeds, bookmarks and direct entries can be tracked. You can also measure impressions and clicks on display ads in affiliate marketing and in newsletters. The performance of your product ads in price comparisons are also made visible in your intelliAd account. In this way, all key performance indicators (KPI) flow into one system and can be evaluated across various channels.

Multi Touchpoint Analysis Including Evaluation of Impressions

How many advertising media contacts does my average user have? How do conversion rates and shopping carts value change with increasing numbers of display impressions? The intelliAd Impression or Post-View Tracking enables you to measure user actions after displaying banner advertising in areas such as marketing (e.g. DoubleClick Ad Exchange), affiliate marketing, retargeting, Facebook or newsletter. So the branding effect of display advertising is also included in the purchase process and the full user-mapped journey. For each advertising medium, performance data such as clicks, conversions, revenue and cost per impression can be measured.

Improved Bid Management Rules Based on Attribution Models

The intelliAd Bid Management uses the extensive data base for efficient use CPC regulations. You can change or modify the rules yourself on the basis of attribution models (allocation models): You can define individually, detached from the "last cookie wins" principle, how each part of the conversion chain (start, middle, end) should be weighted. Consequently, the KPI will be allocated on the individual channels based on weighted conversion and sales figures. Every advertising medium is evaluated realistically and the advertising budget is used efficiently.

Collaboration with External Partners Creates New Tracking Options

Besides Google AdWords and Google Analytics, other external tracking providers such as etracker and Webtrekk can be integrated into the intelliAd system. The current provider can easily be added to the system with one click.