Success Based Conversion Allocation Based on the “Piggyback” Principle

Since most conversions are only made after repeated contact with the user through various advertising media, it is very important to be able to accurately link sales, leads and other conversion types to the respective channel.

This is a job for the Pixel Carrier. With the Master Conversion Pixel it is easy to precisely deliver cookies to the relevant advertising media that generated the conversion. You can use individual weighting values (for example, first/last cookie wins or your own rules) to prioritize marketing channels or to eliminate individual channels, campaigns, ad groups or keywords.

A Transparent Basis for Settling Accounts and Avoiding Duplicate Payments

With the Pixel Carrier you can link and transparently track conversions to individual channels, campaigns, ad groups or keywords. Advertisers, publishers and advertising networks profit from efficient cost control and can avoid making duplicate payments. You can also significantly reduce the amount of time needed for reporting.

The Pixel Carrier is also particularly useful for customers in multiple affiliate programs or advertising networks.