Price Comparisons

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Efficient Management of Product Ads in Price Comparison Sites

With the intelliAd Price Comparison Tool, e-shops can efficiently manage the variety of their products in price comparison sites. The tool directly exports the products on the basis of a product list into more than 20 price search engines. By exchanging data between price search engines and PPC accounts, successful products can be identified and advertised more heavily.

Price Comparison Tool
Daily data exchange between online shop, price comparison engines and intelliAd

How Do Price Search Engines Work?

A user has different ways to find and compare products online. In addition to the Google search there are special price comparison sites such as Google Shopping, Kelkoo, Shopping.com, Nextag and Shopzilla on which users can search for products, rate them and read reviews.

The product pages often contain direct links to the websites of the respective shops. This means that price search engines are not only a valuable tool for users but also an interesting advertising platform for marketing managers.

Automatic Export of Products into Price Comparison Sites

With the help of the intelliAd Price Comparison Tool, products from online stores can be exported into more than 20 price comparison engines. The product feed is being automatically adapted to the required format, so that the shop owner needs to manage only one list. Especially the latest requirements of Google Shopping are fulfilled by the intelliAd tool.

The product list can be safely uploaded as password protected CSV-file at intelliAd. A daily server upload ensures that only the current products are displayed.

In-depth Analysis of Product Ads

In the intelliAd account the customer can see the performance of all products regarding conversions, cost per order, income, margin etc. for each single product comparison site. Depending on the performance individual rules (e.g. maximum costs) for pausing and reactivating product ads can be set. Additionally, the CPC in price search engines can be automatically managed by the intelliAd Bid Management, so that you can save lots of time.

Using Synergies between Price Comparison Sites and PPC Efficiently

Moreover, the intelliAd Price Comparison Tool identifies relevant search queries on product comparison websites and suggests them as keywords for Google AdWords. Products, which are often searched for on product comparison websites are likely to be also important for Google search. Besides, the tool recognizes products which are successful in price comparison engines and increases the CPC for the respective product ads in Google AdWords. By this way, you particularly promote your successful products and achieve more sales in the long run.

Shop Owner Profit from High Time Savings

The Price Comparison Tool is ideal for online shops with a large portfolio of products and retailers that advertise in different price search engines. Thanks to the automatic adjustment of the product lists to the required format a target-oriented and time-saving management of ads in price comparison engines is possible.