- With the PPC/SEO Analyzer you can have performance data from the search engine marketing at a glance.
SEO Tracking Links Searches and Sales Figures
You can use the intelliAd Multichannel Tracking specifically for SEO Tracking to collect all the SEO performance data, such as clicks, search volume, competition or positions, from organic searches with Google, Yahoo! and Bing.
With intelliAd Master Conversion Pixel you can precisely identify searches and their respective target pages. All user actions on the website, such as purchases, generated shopping cart value or completed contact forms, are also measured for each search. This allows you to link sales figures to SEO searches and to base your optimization steps on this information. You can also see which parts of your website received the most SEO traffic.
PPC/SEO Analyzer With Interfaces for the Leading SEO Tools
The intelliAd PPC/SEO Analyzer offers an innovative solution for logically linking various data from pay-per-click campaigns (PPC) and natural searches (SEO), something that has always presented a great challenge. The PPC/SEO Analyzer brings both data sources into a single interface and analyzes how they affect each other.
The SEO data can be fed into the leading SEO tools, such as Searchmetrics and SEOlytics, through the intelliAd Tracking program or other technology interfaces.
This data includes all relevant key performance indicators (KPI), such as position, search volume, level of competition and SEO competition positions. This data is enriched with PPC performance indicators, such as clicks, conversion rate (CR), sales and ROI. This gives the user a very broad database.
Calculating Top SEO Keywords With High Sales Potential
The complex PPC/SEO Analyzer algorithm uses the combined SEO and PPC data to calculate the sales potential for top SEO keywords that have performed well in PPC. This allows previously unforeseen optimization opportunities to be identified.
The advantage this offers over standard processes is that the analysis of the keyword’s potential is based on the actual PPC values, which gives the SEO manager a reliable profit prognosis to use in the optimization process. The calculation accounts for a number of influential factors, such as low competition and a high CR, in addition to a high search volume.
Cost Savings Through Hybrid Strategies
The PPC/SEO Analyzer also offers advantages for pay-per-click advertising, such as expanding the keyword portfolio by identifying successful SEO searches. You can reduce Google AdWords costs by using hybrid strategies with the intelliAd Bid Management system.
The Online Marketing Manager no longer needs to log in to various systems to manually compare the SEO and PPC data sources. The PPC/SEO Analyzer gives you all the data in a single interface and lets you base your decisions on statistically relevant recommendations.
