The Bid Management Tool is at the core of the platform, with which PPC campaigns can be efficiently managed and optimized. Through an integrated Multichannel Tracking, synergy effects between the offline and online channels phone, PPC, SEO, social media, direct traffic, price comparison engines, display, newsletter and affiliate marketing can be analyzed. The results are accounted for directly in the bid management tool. This 360º-view of all online marketing measures ensures the best possible use of the whole advertising budget.
- All in one system: Tracking & Optimization
