intelliAd Blog

Mischa Rürup


14 Requirements for Successful Beacon Projects

A lively debate is currently taking place about the future of beacons, the little Bluetooth transmitters. Will beacons be around for the long-term in Germany or are they simply a fad? Our COO Mischa Rürup summarises the learning effects of the first beacon installations so that you can make sure that your future beacon campaigns will be successful.

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