Customer Journey Analysis
Black Friday saw the highest online sales
The Christmas season is the most important time of year for many companies: In many branches both sales as well as advertising spend experience a significant rise. In our most recent study you learn amongst other things:
- What are the various phases of Christmas trade and which ones are particularly profitable?
- When does Christmas shopping peak and when does the hype come to an end?
- What errors should marketers try to avoid in this period?
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