E-Commerce Industry Index

Q4 | 2016

  • Germany’s largest E-Commerce Analysis
  • Up-to-date insights and benchmarks
  • Download quarterly for free

intelliAd E-Commerce Industry Index Q4: Mobile commerce is booming, but shopping basket values are shrinking

The largest e-commerce analysis demonstrates on a quarterly basis how online shopping behaviour is evolving in Germany: The intelliAd E-Commerce Industry Index shows a direct comparison of the top online retail industries’ key KPIs as well as the travel sector. It provides you with up-to-date benchmarks in order to make your online marketing activities more efficient and identify potential weaknesses.

For Q4 / 2016, the analysis was again expanded significantly and recorded a total of 2.4 million online purchases in diverse industries. Through a direct comparison with Q4/2015 we also highlight trends and developments to help you adjust to ever changing markets.

Marketing intelligence and innovation award

E-Commerce Industry Index: The unique data basis also wowed the jury at the Marketing Intelligence & Innovation Awards 2016

Customer Journey: Solid database is the prerequisite for success

Customer behavior shows dramatic differences between sectors. The average cost per SEA-click (CPC) varies, for example, between € 0.15  and € 1.18, SEA Spend per purchase varies between € 2 and € 14.KPIs such as the conversion rate or the time taken to reach buying decision also vary enourmously. It is therefore essential for marketers to understand their own industry and the specific behavior of their target audience in detail and and to incorporate all available information into their marketing.

Purposefully target users who are ready to buy

Efficient revenue increase: With the exclusive Industry Index Targeting option you can consciously target such users via display advertising who have shown interest in buying a product from your industry immediately beforehand. intelliAd anonymously tracks the searching behaviour of millions of users when they search for products or browse in web shops.

But your role in all of this is very simple: You look for the segment you wish to target – e.g. womenswear or electronics. You can then target the users directly via display advertising who have searched for products from this category in the last few days. Relevant users will then be shown appropriate banner advertising which will remind them of their planned purchase and lead them directly into your shop, for example when they visit a new website or look at their favourite blog.

Would you like to read the entire E-Commerce Industry Index Q4 | 2016?

Just fill in the form below and you will be automatically redirected to the respective E-Commerce Industry Index. Moreover, you will receive an email including the download link.

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