Safe time and money, boost traffic
Bid Management
Safe time and money, boost traffic
Bid Management
The intelliAd bidding algorithm is self-learning and integrates all data from Customer Journey Tracking. The best SEA suite on the market optimises individual keywords and entire campaigns for all relevant search engines (Google Adwords, BingAds etc.) and Facebook.
Whether it’s revenue, conversions or traffic – with intelliAd you can define your individual campaign goals flexibly and reach them efficiently. Profit maximisation is possible based on KPIs such as margin, basket value and ROI. You will maintain full transparency and control throughout and can thoroughly track all bidding decisions made by the bidding automation.
Processes are simplified, optimised and automated significantly by the intuitive intelliAd solution. The fully or partially automatic bidding saves your SEA department a great deal of time every day. Instead of manually regulating the bids, your team’s capacity can be invested in contentand the strategic optimisation of campagins . intelliAd will also support you throughout with intelligent management dashboards and cross-channel insights regarding customer behaviour.
The new Promotion Boost function gives you the flexibility to react quickly to marketing events such as Black Friday Sales or the Amazon Prime Day and to bid aggressively on SEA offers. This helps generating maximum traffic, conversions and income in the shortest time. This smart intelliAd feature provides perfect support for your sales promotions!
The search channel plays a central role in the customer journey. Only by integrating it with other channels can you access its full potential. With the intelliAd solution you can, for example, align it with your TV advertising in order to turn interested viewers into actual buyers.
Want to know if an investment is worth it? Performance Forecasting delivers you valid answers at all times for driving your growth. This enables you to know precisely in which campaign additional budget will create the maximum effect and which KPI values you can expect.
Do not waste another second of your time in the manual administration and transfer of your keyword structure from Google to Bing or from Germany to another market. With intelliAd Account-to-Account-Sync, you can conveniently copy campaigns into other accounts and synchronise them constantly. You can also directly adjust a multitude of different parameters in the process to tailor the bids to the target market as optimally as possible – e.g. respond to different mobile behaviour or different shopping basket values.
„We were able to halve our CPO in a very short space of time with intelliAd’s Bid Management.“
Ralf Mager
Online Marketing Director
LODENFREY Verkaufshaus GmbH & Co. KG
“Thanks to the fully automated Bid Management we save a lot of time and allocate our budget effectively.”
Andri Fried
Head of Online Marekting
Discavo GmbH