Successful online retail
Fashion
- Automated advertising of fashion products
- Easy campaign and feed management
- Optimisation based on customer lifetime value
Our success stories in fashion retail
50%
reduction in CPO
through intelliAd Bid Management
17%
conversion rate increase
in Google AdWords
86%
increase in profit
through use of the intelliAd solution
Understand your customers
Target particularly valuable customers by mapping customer lifetime value (CLV). Data from intelliAd Tracking is enhanced by contribution margin and cleaned of cancellations. A complex algorithm forecasts both when and what amount a customer will buy using a self-learning process. The calculated CLV flows directly into the bidding optimisation via intelliAd Bid Management.
Make optimal use of your budget and determine the most lucrative channels and campaigns. Performance Forecasting supports you with your efficient budget planning. Play out various budget scenarios and, on this basis, determine the best action steps.
Save time with the Product Listing Tool
With the Product List Tool, you can automatically create SEA campaigns for Google AdWords complete with ad groups, ad texts and keywords directly from your product feed.
These campaigns are synchronised with your product feed every day. Should an advertised product no longer be available in the product list, the ad group to which it belongs will be paused. Price changes are also recognised by the Product List Tool and the advertisement’s text is amended accordingly. This method will result in a sustained performance improvement of your Bid Management.
Campaign Optimisation
Let your e-commerce advertising benefit from fast and flexible adaptability with intelliAd’s e-commerce solutions. Intelligent Bid Management allows you to comprehensively optimise your Google Shopping campaigns through the implementation of clean structures and automation. Data Feed Management helps you automatically adapt your product feed to the demands of each individual e-commerce platform or price search engine. Product advertisements can be synced with your product range many times a day, helping online retailers save time without losing control.
Receive KPIs and benchmarks from the fashion retail industry
- Download the study “Spotlight Fashion” by intelliAd and Deloitte
- Gain deep insights into the metrics typical for the industry
- Optimise your own strategy based on valuable benchmarks
What our fashion customers are saying
“The intelliAd suite gives us valuable insights into the buying behaviour of our customers. It enables us to optimise our marketing activities and demonstrably save money by appropriately configuring our Bid Management as well as implementing the pixel carrier.”
Raphael Botor
Specialist Performance Marketing
vertbaudet Deutschland GmbH
“intelliAd does not merely offer us a system with which we can measure the performance data of individual online marketing campaigns but also the chance to evaluate to evaluate this data individually together with the intelliAd team. This gives us a comprehensive view of the complete customer journey – tailored for our specific needs – and we are then able to direct our investments accordingly. This form of cooperation places us in a prime position to achieve excellent results.”
Samuel Schenk
Head of Marketing
Luxury Fashion Trade GmbH