For successful online shops
Retail
For successful online shops
Retail
Target particularly valuable customers by mapping customer lifetime value (CLV). Data from intelliAd Tracking is enhanced by contribution margin and cleaned of cancellations. A complex algorithm forecasts both when and what amount a customer will buy using a self-learning process. The calculated CLV flows directly into the bidding optimisation via intelliAd Bid Management.
Make optimal use of your budget and determine the most lucrative channels and campaigns. Performance Forecasting supports you with your efficient budget planning. Play out various budget scenarios and, on this basis, determine the best action steps.
With the Product Listing Tool, you can automatically create SEA campaigns for Google AdWords complete with ad groups, ad texts and keywords directly from your product feed.
These campaigns are synchronised with your product feed every day. Should an advertised product no longer be available in the product list, the ad group to which it belongs will be paused. Price changes are also recognised by the Product List Tool and the advertisement’s text is amended accordingly. This method will result in a sustained performance improvement of your Bid Management.
Let your e-commerce advertising benefit from fast and flexible adaptability with intelliAd’s e-commerce solutions. Intelligent Bid Management allows you to comprehensively optimise your Google Shopping campaigns through the implementation of clean structures and automation. Data Feed Management helps you automatically adapt your product feed to the demands of each individual e-commerce platform or price search engine. Product advertisements can be synced with your product range many times a day, helping online retailers save time without losing control.
“Thanks to the intelliAd Performance Marketing Suite we were are able to measure and analyse our marketing channels across the board and have increased ROI by 21%.”
Patrick-André Wilhelm
Online Marketing Spezialist
M. Asam (ASAMBEAUTY GmbH)
“68% higher revenue, 73% more traffic. We were able to grow so much more quickly through the intelliAd Performance Marketing Suite than we had ever hoped.”
Manuel Kobel
Head of Marketing
myposter GmbH