Data protection

EU-GDPR compliant use of intelliAd Tracking

intelliAd regards itself as a service company and therefore wishes to guide and coach you in matters relating to your legal obligations regarding data protection. intelliAd recommends the following steps for remaining on the “right side of the law” when it comes to data protection.

1. Finalise an updated  contract to outsource data processing

2. Avoid the use of personal data (IP addresses)

3. Be open and transparent about data collection (Opt-Out)

Our clients will find detailed information on this topic in our Knowledge Center.

By deafult: no data with a personal connection

Realise GDPR principles with intelliAd

Choices: intelliAd customers can decide for themselves which information is transferred to the conversion pixel. Our standard practice is for no data with a personal connection to be given when using intelliAd tracking.

Transparency: intelliAd customers receive all collected data through various reporting tools. Both your client success manager and the intelliAd data protection representative are available if you have further questions.

Control: All the functions of intelliAd technology can be accessed easily on one cross-channel interface. Personalized user protocols help you control how much influence individual users have.

Security: At intelliAd, both technical and organisational changes are checked and safeguarded in regular audits through an independent institution. Frequent discussions with various institutions, such as the regulatory authority, as well as legal checks of our products provide the highest possible legal security for our advertisers.

Mike Schunke, intelliAd Datenschutzbeauftragter / Data protection representative
Mike Schunke, intelliAd Datenschutzbeauftragter / Data protection representative

intelliAd products and EU-GDPR

„The general rule for successful tracking according to GDPR is: If businesses adopt basic data protection principles, such as „privacy by design“ and „privacy by default“ before the GDPR becomes law, as is the case at intelliAd, the Act will only demand minimal changes. In particular, Article 6 Paragraph 1 of the General Data Protection Regulation will become the method of choice for marketers. This article permits website providers to track website users on the legal grounds of “justifiable interest”. In any case, it is important to keep abreast of all developments (such as e-privacy guidelines) and agree any actions with your own data protection representative. Make sure tracking tools have a standard anonymisation (e.g. of IP addresses), check whether a contract on commissioned data processing has been signed and whether the tool has an opt-out function and standard data protections texts. At intelliAd, we offer our customers all of these features as standard, helping maintain a seamless customer journey tracking even after the GDPR has come into effect.“

If you require further information about data protection and safeguarding at intelliAd, please don’t hesitate to contact our data protection representative.

  • Mike Schunke
  • Data protection representative at intelliAd Media GmbH
  • datenschutz(at)
  • T +49 (0)89 / 15 90 490-51