Data Analysis: The impact of the Google ad changes on desktop SEA ads
On 22nd February 2016 Google matched its ad placements on desktops with mobile searches. Instead of three ads above the organic search results and a flexible number of ads to the right, there will now be four ads shown above and three below the organic search, as is currently found on smartphones and tablets. This reduction in ads on the first results page has not led to price increases as was feared at first. We have analyzed for you, what consequences this has for advertisers.
Specificially, we looked at this.
- How that changes the distribution of ad clicks?
- What effect does the conversion to display prices on Google AdWords?
- What lessons should you draw from this?
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