The Christmas season is the most important time of year for many companies: In many branches both sales as well as advertising spend experience a significant rise. In our most recent study you learn amongst other things: What are the various phases of Christmas trade and which ones are particularly profitable? When does Christmas shopping peak and when does the hype come to an end? What errors should marketers try to avoid in this period?
An exclusive preview of what the results look like:
- The prime period in Christmas e-commerce begins on 28th November
- 15th December is the strongest day for revenue
- Online Christmas trade ends abruptly on 20th December
- Advertisers invest too much money over the new year period
Read the entire study and get hands on an infographic summing up the results. Please note that the analysis is in German.