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intelliAd Customer Journey Analysis – Marketers start the Christmas offensive too late

The Christmas season is the most important time of year for many companies: In many branches both sales as well as advertising spend experience a significant rise. In our most recent study you learn amongst other things: What are the various phases of Christmas trade and which ones are particularly profitable? When does Christmas shopping peak and when does the hype come to an end? What errors should marketers try to avoid in this period?

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