intelliAd Blog

intelliAd Customer Journey Analysis – When does online shopping peak?

Peak online spending coincides with prime TV time (8pm to 11pm). This has been shown by our current customer journey analysis which examined around 1.2 million online purchases from eleven sectors (including fashion, travel, electronics) between 1st April and 20th June 2015. Webshops not only register more traffic during prime time but also the best conversion rate and above-average order sizes. E-commerce therefore shares its peak revenue generating periods with TV prime time. The use of mobile end-devices such as smartphones and tablets is also disproportionately stronger during prime time. They account for around 40% of traffic and one quarter of all conversions.Read More