intelliAd Blog

intelliAd launches Dynamic Attribution

A total of 13.3 billion Euros was spent by German companies in the first half of 2015 on advertising. But which channel makes what contribution to the buying decisions of customers? We are now offering advertisers the opportunity to use dynamic attribution modelling for optimal control of their advertising channels and measuring their success. Familiar static attribution models (e.g. the last click model) have merely evaluated the position of touchpoints within the customer journey. With Dynamic Attribution intelliAd has created self-learning modelling which relies on intelligent algorithms. This results in the best possible mapping of the actual advertising effect. Read More